Local.com's mission statement is "Bringing Consumers and Local Businesses Together." The company's first product was a downloadable software application that consumers could use to search for product information online. Its second-generation product was a Web-based search engine that allowed the company to reach additional consumers and advertisers through partnerships with other search companies.
In 2003, the company developed its patent-pending Keyword DNA technology, which was designed to greatly improve the relevance of local search results. The company incorporated Keyword DNA into its LocalDirect search and advertising platform, which was released in 2004.
LocalDirect was marketed to regional media sites such as newspapers and telephone directory Web sites. LocalDirect enhanced their search results, as well as enabling regional media to sell cost-per-click advertising using Local.com's advanced technology platform. The company made a strategic choice to develop its own site and in early 2005 acquired the Local.com domain name. Shortly after, the company acquired a specialized patent-pending local search technology. This new technology was integrated with Keyword DNA and Local.com was officially launched in beta during August 2005.
Local.com experienced explosive growth to the site. Within six months Local.com was drawing over eight million unique visitors and generating nearly 40 million page views per month. As of July 2006, Local.com ranked fifth in pure-play local search engines and was the 79th most-visited site in the United States (comScore, July 2006). The company expanded into the European marketplace via acquisition in 2005 and launched a UK version of Local.com in early 2006.
« Return to About the Company main page
|
The online local search market is estimated to grow to a $2.5 to $3 billion market opportunity by 2008. - The Kelsey Group
|
2008 Local.com Corporation
Advertise With Us |
Partner Opportunities |
Site Map |
Privacy |
Terms of Service |
Permissions |
FAQ |
Site Feedback
