The three greatest value creators in the search industry are traffic, technology and advertisers. Local.com has considerable traffic and advanced local search technologies, both of which serve to build a defensible position in search. Advertisers to Local.com are supplied by many partners, such as Yahoo!, Superpages.com and Business.com, to name a few.
The company's strategy for 2006 and beyond is to continue building market share by growing the volume of visitors to Local.com via search engine marketing, search engine optimization, syndication and repeat usage. The company also intends to continue to develop and enhance its many local search technologies. Local.com recently received its first patent and has an additional 20 patents pending in online and mobile search.
Local.com will continue to partner with advertisers in the future. In an effort to build a direct advertiser base, the company recently began testing sales of subscription ad products and intends to continue to develop new products for advertisers in order to obtain all three value creators in search. Local.com believes that developing all three value creators will deliver the best long-term growth for the company's business and add the greatest overall shareholder value over time.
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The local search market is valued at $94 billion. - Universal McCann
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2008 Local.com Corporation
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